This is *Command K, an informational briefing by Tim Finch
In the past week I’ve had so many conversations with people that I respect and admire. The conversation of time is one that I’ve been actively interested in. The common denominator in great work seems to be time, not justtimespent but accurate timing, time as it relates to consistency — the list goes on. Prioritizing consistency seems to be the saving grace in all levels of work. As time passes you gain perspective, you gain confidence, you gain trust and respect.
All-in-all. Great work makes great work. The thread that ties those things together is the thing we all share — it’s about time.
Last week I plugged a spot for Zara by the team at Rubberband. In the last week their most recent spots for Jordan Brand have been released. Centered in Paris, we see these powerful vignettes that conceptually speak to basketball as a culture and they are all really soothing. The spot “RANGE” really speaks to me for some reason.
at first sight is an are.na channel that I started when I first joined the platform. Looking at imagery is a hobby — finding the meaning is something that I’m gaining more respect for. The goal of this channel is to collect imagery that causes me to pause. There’s no theme or merit to what can enter the channel — but it’s been a nice way for me to document my interests, curiosities and obsessions over the years. There’s definitely work that I don’t necessarily find that interesting anymore but I love the idea of being present with the growth of your taste. I’ve decided to make this an open channel that people can freely add to.
This is one of the few films that re-ignited my passion for film as a device for storytelling. Also, if you have time — watch the video for Many Times. It’s phenomenal.
That’s all I have today, have a beautiful weekend everyone.
Until next time,
Tim
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